PIB Group Ltd (PIB) continues to strengthen its employee benefits division through the strategic acquisition of the employee benefits arm of Creative, an employee benefits intermediary and pensions specialist based in Croydon. The acquisition will see the Creative employee benefits division and client book of business transfer into and trade under the PIB Employee Benefits brand.

Founded in 2007, Creative have built a strong reputation as specialists in pensions, auto-enrolment, risk and healthcare. Their employee benefits division comprises a team of consultants with a wealth of experience and expertise across all areas of employee benefits, and a specific focus on pensions. This acquisition will help to increase PIB’s standing and recognition within the pensions and wider employee benefits markets.

As well as expanding PIB’s client book and expertise, the acquisition will also further strengthen PIB’s existing partnership with Cushon, who recently acquired the Creative Pension Trust; the remaining arm of Creative Benefit Solutions Limited. By underpinning their relationship with Cushon, it will enable PIB to widen their offering within the pension space, and develop a broader proposition, facilitating better support with clients’ ESG (environmental, social and governance) goals due to Cushon’s specialty in this area.

David Skinner, Managing Director at PIB Employee Benefits commented:

“I’m delighted to welcome Creative’s employee benefits division into PIB Group, we look forward to working with the team to reinforce our expertise within the employee benefits and pensions markets.

I would also like to welcome the clients who will be joining us from Creative. We look forward to continuing to build on the relationships established through our Creative colleagues, whilst working with them to provide further value and support through collaboration with the wider PIB Group.

PIB has grown rapidly since 2015, but this growth is driven by a focus on sourcing and partnering with businesses that reflect the culture of our organisation, and which support the work we already do. Creative’s work in the employee benefits space is hugely complementary to our work within PIB Employee Benefits, and we feel the team and their experience will be a great fit for our business.”